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Tuesday, 6 August 2013

Story of the Ballet & small beautiful shoe, Repetto Shoes

Once upon a time there was one small beautiful shoe...

Charming, chic, classic, comfortable that for years seduces women worldwide & if you look at your favorite stores, you'll see them everywhere. A wide selection of colors, materials and prices, but the shape is similar and become a must have in the wardrobe of every woman. The average girls, those who blindly follow fashion to the first lady.


But not all ballet created equally. One brand that has more than 65 wins the market, and it's Repetto. The story of ballet dates back to the 40 years of the last century. Then Rose Repetto perfected a revolutionary pair of ballet slippers for her son Roland Petit famous dancers and choreographers. Ballet became such a hit that they began to wear and her friends.


Wondering what was the secret Rose Repetto? Exquisite craftsmanship and eye for detail. Repetto dance shoes were made entirely by hand to fit dancer like a glove and have proven to be of better quality than competing products on the market. Soon her shoes became a real pest in the Paris Opera Ballet. Groups of dancers were pouring into a small workshop to book your perfect match.

Although Repetto shoes were known by professional dancers, the rest of the world might never have even heard of them, there was Brigitte Bardot, the famous French actress and animal rights activist. , In 1956. The young French star filmed the movie "Et Dieu Crea La Femme. Beautiful and sensual Brigitte, trained ballerina asked Rose to her making elegant shoes in the city modeled on the dance slippers. And then she was born balerinka. Mondo received a message that the Brigitte Bardot has become one of the most influential fashion trendsetters of the 60s and 70s. Free spirit in ballet shoes, tight trousers and voluminous hair is your personalized look.

At the moment we stop and devote some attention and Audrey Hepburn who discovered ballerinas during filming "Roman Holiday" which is especially for her by Salvatore Ferragamo. Whether it inspired Brigitte or it will never find out. Completely different women and different styles But it is certain that both had "something special".

While Repetto fame grew and the 60's and 70's french brand was, in 1980. In the problem Consumer tastes have changed and customers have begun to look for other models of shoes. Even the professional dancers away from their hitherto favorite brand fortunately appeared businessman Jean Marc Gaucher and successfully took over the company. Smart marketing included the famous designers such as Karl Lagerfeld, Comme des Garcons and many others with whom he cooperated. The 2012th the brand has become dominant throughout the world and a leader in the production of professional dance shoes.

Today, customers Repetto are not reluctant to spend around $ 200 for a pair of ballet shoes. While "BB" model of python stands $ 400. And if you do not like ballet shoes do not worry. There are also other models of shoes and accessories 85% of the shoe and still produced in France. Owner's goal is to provide qualified jobs for the young unemployed and ensure the company has a better future.


Do you wear ballet shoes? Have maybe one pair of Repetto? If you travel to France come at least in their store that is so prettily arranged to leave you breathless...












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