Once upon a time there was one small beautiful shoe...
Charming, chic, classic, comfortable that for years seduces
women worldwide & if you look at your favorite stores, you'll see them
everywhere. A wide selection of colors, materials and prices, but the shape is
similar and become a must have in the wardrobe of every woman. The average
girls, those who blindly follow fashion to the first lady.
But not all ballet created equally. One brand that has more
than 65 wins the market, and it's Repetto. The story of ballet dates back to
the 40 years of the last century. Then Rose Repetto perfected a revolutionary
pair of ballet slippers for her son Roland Petit famous dancers and
choreographers. Ballet became such a hit that they began to wear and her
friends.
Wondering what was the secret Rose Repetto? Exquisite
craftsmanship and eye for detail. Repetto dance shoes were made entirely by
hand to fit dancer like a glove and have proven to be of better quality than
competing products on the market. Soon her shoes became a real pest in the
Paris Opera Ballet. Groups of dancers were pouring into a small workshop to book
your perfect match.
Although Repetto shoes were known by professional dancers,
the rest of the world might never have even heard of them, there was Brigitte
Bardot, the famous French actress and animal rights activist. , In 1956. The
young French star filmed the movie "Et Dieu Crea La Femme. Beautiful and
sensual Brigitte, trained ballerina asked Rose to her making elegant shoes in
the city modeled on the dance slippers. And then she was born balerinka. Mondo
received a message that the Brigitte Bardot has become one of the most
influential fashion trendsetters of the 60s and 70s. Free spirit in ballet
shoes, tight trousers and voluminous hair is your personalized look.
At the moment we stop and devote some attention and Audrey
Hepburn who discovered ballerinas during filming "Roman Holiday"
which is especially for her by Salvatore Ferragamo. Whether it inspired
Brigitte or it will never find out. Completely different women and different
styles But it is certain that both had "something special".
While Repetto fame grew and the 60's and 70's french brand
was, in 1980. In the problem Consumer tastes have changed and customers have
begun to look for other models of shoes. Even the professional dancers away from
their hitherto favorite brand fortunately appeared businessman Jean Marc
Gaucher and successfully took over the company. Smart marketing included the
famous designers such as Karl Lagerfeld, Comme des Garcons and many others with
whom he cooperated. The 2012th the brand has become dominant throughout the
world and a leader in the production of professional dance shoes.
Today, customers Repetto are not reluctant to spend around $
200 for a pair of ballet shoes. While "BB" model of python stands $
400. And if you do not like ballet shoes do not worry. There are also other models
of shoes and accessories 85% of the shoe and still produced in France .
Owner's goal is to provide qualified jobs for the young unemployed and ensure
the company has a better future.
Do you wear ballet shoes? Have maybe one pair of Repetto? If
you travel to France
come at least in their store that is so prettily arranged to leave you breathless...